The Arrival of the 2015 Toyota Camry

2015 Toyota Camry
Photo Credit: Toyota.com

The 2014 New York International Auto Show (NYIAS) brought auto enthusiasts and critics to the Big Apple to celebrate the debuts of many new concept vehicles, along with new variations of existing models that will be manufactured in the very near future. The team from Toyota brought their A game and took advantage of their time in the spotlight, revealing the all-new 2015 Toyota Camry in all of its redesigned and game-changing glory. Continue reading

2014 New York Auto Show Preview

New York Auto Show
Photo Credit: Autoweek.com

As we inch closer and closer to the 2014 New York Auto Show, which runs April 18-27, 2014, the collective eyes of auto industry critics and fans will turn to see what amazing vehicles automakers from around the world will reveal. Are you ready? Continue reading

Toyota: Power to the People

Photo Credit: Toyota
Photo Credit: Toyota

Throughout this seemingly endless winter, people all over the country have been forced to endure subzero temperatures, intense storms, and unexpected power outages. Toyota has a new and different solution that could someday help homeowners who find themselves caught in the dark – cars that can provide power to the home in the event of an emergency. Already a leader in EVs with its hybrid Highlander, Camry, and Prius models, Toyota could be on the leading edge of a revolutionary idea for the auto industry.

The editors of Up To Speed think this is an inspired concept. Vehicles that can essentially convert into backup generators for the house could be extremely beneficial for car owners across the planet – especially those in regions of the world with particularly turbulent weather. What we want to know, though, is if this technology becomes standard in Toyota hybrids, will other manufacturers follow suit? Let us know what you think. Continue reading

Kia: First Ever Luxury Sedan to Be Revealed with Matrix Inspired Super Bowl Ad

Photo Credit: Kia
Photo Credit: Kia

Move aside, talking babies and animals acting like people! Kia has joined the likes of Toyota and Jaguar to bring you yet another brilliant mash-up of high-end automobiles and iconic film characters. In the new Super Bowl ad for Kia’s first-ever luxury car, the K900, world-renowned actor Lawrence Fishburne reprises his role as Morpheus from the incredibly popular film trilogy, The Matrix.

This year’s Super Bowl will feature several cross-promotional ads from car companies that team beloved characters from box office giants with their latest new models. The editors of Up To Speed have said it before but it begs repeating – car commercials with actual entertainment value are a great thing. We think these genre and product-bending advertisements are a welcome change of pace to the usual commercial fodder we’ve come to expect this time of year. More importantly, though, what do you think? Continue reading

Toyota: A Super Bowl Joyride with the Muppets

Photo Credit: Toyota
Photo Credit: Toyota

In a cross-promotion campaign of epic proportions, Toyota has announced that its newest ad for the 2014 Highlander, set to air during Super Bowl XLVIII, will feature a cast of familiar and fuzzy faces – The Muppets. According to a recent press release from Toyota, Terry Crews from FOX’s ‘Brooklyn Nine-Nine’ will co-star alongside the infamous group of anthropomorphic heroes for madcap joyride in true Muppets fashion. There’s no telling exactly what will happen in the ad until the day of the big game.

This isn’t the first time we’ve seen synergistic advertising between a highly anticipated film release and the unveiling of a new vehicle. Just last year, around the release date of Anchorman 2, fictional news anchor Ron Burgundy allowed his iconic voice and image to be featured in a series of comedic ads for the Dodge Durango. Continue reading

Hyundai: Exploring Wearable Technology with All-New Genesis

Photo Credit: Hyundai
Photo Credit: Hyundai

According to a recent press release from Hyundai, its all-new 2015 Genesis is the first step in a tech revolution for the auto industry. With Hyundai’s cloud-based Blue Link, car owners will be able to have unprecedented remote access to their vehicles through new wearable devices like Google Glass and smartwatches.

With “wearables” (like Google Glass) on the rise as the next big thing for the tech industry, auto manufacturers are working around the clock to find the best way to integrate the new technology with their vehicles. Companies like Hyundai, Ford, and Toyota are on the forefront of the rising tide of tech-infused cars. What the editors of Up To Speed want to know is, if other manufacturers follow suit, will we finally have the high-tech future cars we’ve been dreaming of since we were children?

I personally won’t consider this the future until I can forgo finding/paying for parking by folding my car up into a briefcase for easy carrying. What do you think? Continue reading

Lexus: Construction Begins on Future Assembly Line for First U.S.-Produced Lexus

Photo Credit: Lexus
Photo Credit: Lexus

There’s great news coming from the Bluegrass State today – and it’s not about bourbon or horses. After over a year of anticipation, Toyota Motor Manufacturing Kentucky has begun construction on the first Lexus-producing assembly line in the United States. Once it has been built, the new division will produce the Lexus ES 350, which has never been manufactured outside of Japan.

Just as we discussed with the 2014 Highlander-producing Toyota plant in Indiana, the editors of Up To Speed are psyched to see even more auto manufacturing jobs cropping up in the Midwest. Workers in these traditional manufacturing hotspots have seen their share of hardship in the past few years, so this resurgence of job opportunities is most certainly a promising development. With 750 new jobs being generated for this project, residents seeking employment will probably view the new assembly line as a welcome sight. Continue reading

Toyota: All-New 2014 Highlander Rings in New Year with All the Bells and Whistles

Photo Credit: Toyota
Photo Credit: Toyota

Just in time for the New Year, Toyota has announced the debut of the 2014 Highlander. Beginning in January 2014, the freshly redesigned (yet still robust and distinctly Highlander) model will officially be on the market. Starting in mid-February, environmentally-minded motorists will be able to find the new Highlander Hybrid model at their local Toyota dealer as well.

The editors of Up To Speed are taking note of this evolution of the SUV. It seems that manufacturers are doing more to make these vehicles more appealing to a wider audience. And more people buying any type of car is a step in the right direction for the auto industry and our economy. What do you think? Could 2014 be the year of the SUV? Continue reading