Ford Will Put a Mustang on Top of the Empire State Building

2014 Ford Mustang
Photo Credit: Autoweek

The Empire State Building is a sky-scraping icon that makes the New York City skyline one of the most recognizable in the world. It has played host to one of the most iconic moments in movie history (King Kong’s climb), an annual 1,576-step race called the Empire State Building Run-Up, and thousands of weddings. It will now host an iconic American muscle car, the 2015 Ford Mustang, during the 2014 New York Auto Show. Continue reading

Ford: All-New F-150 Adds Tough New Snow Plow Prep Option

Photo Credit: Ford
Photo Credit: Ford

Truck lovers and winter haters across the nation are rejoicing over Ford’s latest announcement. According to a recent press release from the world-renowned auto manufacturer, the all-new 2015 F-150 will now come equipped with a snow plow prep option. The snow plow prep option is available across all cab configurations and is the only light-duty truck available with this feature.

With this announcement, the F-150 takes a step into the lead for versatility amongst its peers. The editors of Up To Speed think that this could be a big buying incentive for pickup truck drivers all over the country – especially with the unprecedented low temperatures and massive snowstorms many parts of the country have experienced this winter. We can think of at least few drivers in Atlanta who would have loved to have a snow plow option for their vehicles. Continue reading

Ford: Ford Transit Connect Endorsed by Tall Clubs International

Photo Credit: Ford
Photo Credit: Ford

According to a recent press release from Ford, the Transit Connect has been officially endorsed by Tall Clubs International. The group, comprised of members of all backgrounds well over average height, has chosen the van as its official vehicle thanks to a combination of fuel efficiency and ability to accommodate even the most colossal passengers.

At a staggering 5’5’’, this humble blog writer is hardly an appropriate judge when it comes to vehicles for the excessively tall. I mean, honestly, I sleep in a dresser drawer. What the editors of Up To Speed want to know, though, is what tall drivers out there think. Is this really the best option for the “vertically gifted,” or are there better options out there? Continue reading

Hyundai: Exploring Wearable Technology with All-New Genesis

Photo Credit: Hyundai
Photo Credit: Hyundai

According to a recent press release from Hyundai, its all-new 2015 Genesis is the first step in a tech revolution for the auto industry. With Hyundai’s cloud-based Blue Link, car owners will be able to have unprecedented remote access to their vehicles through new wearable devices like Google Glass and smartwatches.

With “wearables” (like Google Glass) on the rise as the next big thing for the tech industry, auto manufacturers are working around the clock to find the best way to integrate the new technology with their vehicles. Companies like Hyundai, Ford, and Toyota are on the forefront of the rising tide of tech-infused cars. What the editors of Up To Speed want to know is, if other manufacturers follow suit, will we finally have the high-tech future cars we’ve been dreaming of since we were children?

I personally won’t consider this the future until I can forgo finding/paying for parking by folding my car up into a briefcase for easy carrying. What do you think? Continue reading

Ford: Debut of Test Car with Obstacle Avoidance Technology

Photo Credit: Ford
Photo Credit: Ford

Wish your car could take the reins if you fail to brake or evade an upcoming obstacle? According to a recent press release from Ford Motor Company – your dreams may come true in the near future. The auto manufacturing titan has announced the debut of a groundbreaking new automotive technology. This tech can equip a connected vehicle with the ability to automatically brake or steer a car out of harm’s way, if a driver is unresponsive to initial collision warnings.

The editors of Up To Speed are always taking note of prevalent trends in the automotive industry. Lately it seems that auto makers who used to compete to produce the sexiest cars have switched focus to create the safest automobiles on the market. If connected cars, revolutionized architecture, and obstacle avoidance systems are the way of the future – we may just need to reconsider what makes a car sexy. Continue reading

Ford: New Automated Fusion Hybrid Research Vehicle Unveiled

Photo Credit: Ford
Photo Credit: Ford

In a recent press release from Ford, the venerable car manufacturer unveiled its latest foray into future car technology with an automated Ford Fusion Hybrid research vehicle. The purpose of the newly designed research vehicle is to further test sensing systems and driver-assist technologies, in an effort to fine tune such devices to eventually be incorporated into Ford’s next generation of automobiles.

Ford’s vision of the future is one of connected cars and safer driving conditions for all. With cars sensing and evading obstacles like pedestrians and other vehicles, the goal is to reduce unnecessary fatalities and injuries through technological intervention. The editors of Up To Speed feel it’s encouraging to see an auto manufacturer so concerned with mitigating tragedy on the roads. Does this mean, however, that we now need to rely on technology to protect us from ourselves? Are you willing to give up your driving autonomy so that you can check your Twitter feed while your car swerves to avoid running over that crossing guard? Let us know what you think. Continue reading

Ford: Mustang Celebrates 50 Years with New Design

Photo Credit: Ford
Photo Credit: Ford

As one of the most recognized cars in the world, the Ford Mustang has enjoyed a seat of prominence since its inception in the 1960s. With this all-new model from Ford, the venerable car manufacturer is hoping to keep the Mustang legacy alive in the digital age with sleek styling and a wealth of new technology.

Mustang purists will most likely always prefer classic renditions of the pony, but this updated model might be exactly what the brand needs to connect with finicky millenials. The editors of Up To Speed know that such a universally recognizable brand is in no jeopardy of fading away any time soon, but will this new, shapelier design be enough to keep the iconic car near the front of the pack in the new automotive age? Let us know what you think. Continue reading

Ford: Focus ST Attracting New, Younger Buyers

Photo Credit: Ford
Photo Credit: Ford

The auto industry has been concerned for years about the buying habits of millennials. On the surface, it would appear that they would rather shell out money for the newest smartphone or cruelty-free tote bag than a masterfully crafted automobile. According to a recent press release from Ford, however, the Focus ST is quickly gaining a reputation as the car choice for young people.

The editors at Up To Speed aren’t concerned about the presumed lack of appetite for cars found in the youth of America. We know the insatiable hunger that we share for all things automotive is alive and well – and the fact that younger, more affluent buyers are showing interest in the Focus ST is a ray of hope for their generation. What is it, though, that is drawing younger drivers to this particular model? Are young people not interested in big, expensive cars anymore, or are they just not interested in what most auto companies are bringing to the table? Continue reading