Move aside, talking babies and animals acting like people! Kia has joined the likes of Toyota and Jaguar to bring you yet another brilliant mash-up of high-end automobiles and iconic film characters. In the new Super Bowl ad for Kia’s first-ever luxury car, the K900, world-renowned actor Lawrence Fishburne reprises his role as Morpheus from the incredibly popular film trilogy, The Matrix.
This year’s Super Bowl will feature several cross-promotional ads from car companies that team beloved characters from box office giants with their latest new models. The editors of Up To Speed have said it before but it begs repeating – car commercials with actual entertainment value are a great thing. We think these genre and product-bending advertisements are a welcome change of pace to the usual commercial fodder we’ve come to expect this time of year. More importantly, though, what do you think? Continue reading