Kia: First Ever Luxury Sedan to Be Revealed with Matrix Inspired Super Bowl Ad

Photo Credit: Kia
Photo Credit: Kia

Move aside, talking babies and animals acting like people! Kia has joined the likes of Toyota and Jaguar to bring you yet another brilliant mash-up of high-end automobiles and iconic film characters. In the new Super Bowl ad for Kia’s first-ever luxury car, the K900, world-renowned actor Lawrence Fishburne reprises his role as Morpheus from the incredibly popular film trilogy, The Matrix.

This year’s Super Bowl will feature several cross-promotional ads from car companies that team beloved characters from box office giants with their latest new models. The editors of Up To Speed have said it before but it begs repeating – car commercials with actual entertainment value are a great thing. We think these genre and product-bending advertisements are a welcome change of pace to the usual commercial fodder we’ve come to expect this time of year. More importantly, though, what do you think? Continue reading

Mitsubishi: More Standard Features and Reduced Pricing for 2014 i-MiEV

Photo Credit: Mitsubishi
Photo Credit: Mitsubishi

Interested in an electric-powered vehicle but can’t afford the hefty price tag that accompanies most models? The newly unveiled 2014 Mitsubishi i-MiEV might be exactly what you’ve been craving. In a recent press release, Mitsubishi Motors North America announced that the company’s 2014 model of the electrically charged automobile will come with even more standard features and a reduction in price of $6,130 over the previous 2012 version. According to the release, California residents (thanks to state financial incentives) could even drive off the lot with their new i-MiEV for as little as $15,495.

The editors at Up To Speed appreciate Mitsubishi’s attempt to make its electric vehicles more accessible and affordable for consumers. With electric cars becoming more affordable, though, what could this mean for traditional gasoline-fueled vehicle manufacturers? Chances are they’re not going anywhere, but with Mitsubishi implementing lower prices and more robust standard features, other electric vehicle makers may have to follow suit or risk losing valuable business opportunities. Continue reading

Honda: Now Offering Siri Eyes Free Integration in Select Models

Photo Credit: Honda
Photo Credit: Honda

Honda has made a big announcement for drivers who just can’t keep their eyes off of their smart phone while on the road. Now, in select models, like the 2013-2014 Honda Accord and Acura RDX, motorists will be able to sync their iPhones directly with their cars. This will allow them to task Siri (Apple’s voice-activated assistant app) with checking their voicemail, text messages, weather, and more, all without distracting their eyes and hands from driving.

We’ve all heard how potentially dangerous (and socially irresponsible) it is to constantly check your phone while operating a vehicle, but some motorists just can’t put their undivided attention into driving. The editors at Up To Speed commend Honda for attempting to find a solution to the distracted driving epidemic that’s already claimed too many lives. What do you think? Is Honda taking a step in the right direction to keep the roads safer, or are they just enabling a driving culture that refuses to take responsibility behind the wheel? Continue reading

General Motors: Chevrolet Spark EV Driving 101

Photo Credit: Chevrolet

Via a September 18, 2013 press release from General Motors:

DETROIT – Car reviewers describe the all-new 2014 Chevrolet Spark EV as “fun,” “spunky” and a “hoot to drive.” With 130hp and 400 lb-ft of instant torque, the all-electric mini-car can go from 0 to 60 in less than 7.6 seconds.

“Spark EV is the new benchmark for electric cars aimed at urban driving and a kick in the pants to pilot around town,” said Lindsay Brooke, senior editor, SAE International magazines. “Spark EV owners who are new to all-electric driving will soon find out how difficult it is to hide their silly grin when they realize how far that car will take them for pennies on the dollar.”
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